We run events throughout the year for our existing clients as a way of raising product and brand awareness. Events are great because they encourage discussion between other clients who are often at different stages with their business. We find that encouraging discussion on hot topics, which your organisation can support or add value to, results in opportunities and inspired customers!

Using Twitter at an event

Using Twitter at your event is a great way of encouraging others to attend, communicate and spread the word e.g. “I’m attending the SDM Event @TraffordCenter this Tuesday”. We often set up QR codes on our marketing material, which when scanned, sends a tweet such as the one above. This is a great way to link your on and offline material.

We find that setting up a #tag, such as #SDMEvent, is a great way of sparking twitter conversations as people tweet key learnings and interesting news from the event. Putting up the #tag feed during the break and giving a prize for the best tweet often encourages participation and discussion too!

Twitter Event/Conference Tools

There are a number of tools you can use to show a live feed of the event tweet action, such as:

- Conference Dashboard
- Wiffiti
- Twitter Fall
- Visible Tweets

I think these are all great ways of displaying your #tag action.

Having a lot of twitter activity which mentions your event, social media profile and organisation is excellent for passing on SEO authority to any links in the tweets, as well as raising awareness of your organisation and profile - all this ultimately lead to more engaged followers.

At the next event you organise set up a #tag, promote it and give a prize for the top tweet! You will be amazed at the exposure it gives you.

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