Be Memorable- An Overview

What does ‘be memorable’ mean?

Ok, so you have been found and successfully delivered a clear message, but to secure business you must be memorable for the right reasons.

This has 2 main angles. If you’re targeting fast moving consumer goods (FMCG’s) for example ready meals, you will need to be memorable so that you get the high volume of repeat business you need. If however you are delivering consumer durables for example laptops, the buying cycle may be longer and you will need to stick in their minds until they are in a position to buy; then you must be memorable so that they trust your brand and you get repeat business.

Working example

As always you must set the foundation; who are your audience? How do they think? How do they use digital technology? Why would they choose you? These are very important questions to answer if you are to stick in people’s minds for the right reasons.

To use our basic example; you have a website which sells used cars, your audiences are UK based and 17 years plus.

Let’s take one audience segment and break it down. You have built up a steady stream of visitors who have just passed their test, they have found the car for them and added it to their ‘wish list’; you nurture your prospects by sending an auto email each week showing their wish list and other cars they might be interested in. Doing this will keep you in their mind and is offering them a useful service. They mention your site to their friends and referrals come flooding in.

Give your audience a good, memorable experience and your business will grow.

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