Radio Advertising

What is radio advertising?

It speaks for its self really; it’s audio based advertising delivered through the radio or even TV (mainly digital waves or online nowadays). It’s estimated that over 52 million people listen to the radio each day and with radio being streamed online 24-7 and an estimated 44,000 radio stations across the world, its reach is vast and it gives you the ability to target your audience based on location, interests, sleeping pattern and more.

Working example

Your funky t-shirts business has grown and expanded to new heights; you are now ready to advertise on the radio and build your brand. You may decide to sponsor a gig or 2, these gigs then get advertised on the radio as sponsored by funkyt-shirts.com!

How does radio advertising fit into Digital Marketing?

Radio advertising is not appropriate for all marketing campaigns, products or audiences but can deliver high returns and levels of awareness. It’s far reaching and a great way to target new audiences.

Because it’s audio based, your message and tone must be spot on and you don’t have video or graphics to support message retention. Rarely will someone change a radio channel when an advert comes on and it’s usually on in the background so it’s a great opportunity for nurturing audiences and reminding them that you’re there!

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