Be Clear- An Overview

What does ‘be clear’ mean?

So you have been found by your target market, but why should they spend their money with you? In the same way that you will instantly make a judgment about a person when you first meet them, consumers are doing the same about your offering. Customers are looking to quickly understand how your products will benefit them and they will get frustrated and move on if they can’t see the value straight away.

The ‘be clear’ principle covers a wide range of skills and techniques which will ensure your messages are delivered clearly to your target audience.

Ask yourself, who are your audience? How do they think? How do they use digital technology? Why would they choose you? These are very important questions to answer if you are to deliver a clear message and convert your sales.

To use a basic example; you have a website which sells used cars, your audiences are UK based and 17 years plus.

One audience are teenagers who have just passed their test. They’re looking for cool, ‘value’ cars with low insurance costs and that are reliable. They visit your site and instantly see your strap line ‘Affordable, quality used cars’. They then clearly see the search box which has the option of filtering the ‘Top used cars for new drivers’, once they find a suitable car an estimated insurance cost is returned and they add the car to their ‘wish list’.

Deliver a clear message and your audience will understand, trust and consider your products.

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