Leading a Marketing team requires the best qualities of a ‘manager’ and a ‘leader’; you need to be able to get the best from team as well as manage, plan and measure. Great Marketers are market orientated and seek understanding above all else; sound understanding ensures clear communication and informed decisions.
5 characteristics of leadership
Kouzes and Posner (2002) identified 5 characteristics of leadership:
1. Challenging the process – this is about encouraging innovation and acceptable risk taking
2. Inspiring a shared vision ...