Posts Tagged 'Team'

Leading a Marketing team requires the best qualities of a ‘manager’ and a ‘leader’; you need to be able to get the best from team as well as manage, plan and measure. Great Marketers are market orientated and seek understanding above all else; sound understanding ensures clear communication and informed decisions.

5 characteristics of leadership

Kouzes and Posner (2002) identified 5 characteristics of leadership:

1.    Challenging the process – this is about encouraging innovation and acceptable risk taking
2.    Inspiring a shared vision ...

A team is a group of people who are all working towards the same goal and therefore hold themselves mutually accountable. In principle this is fine, however the reality is much more complex as you need to consider skills, experience as well as personalities.

To help summarise the different roles played in a team, Belbin (1990) came up with 9 areas which must be covered in order to be a successful team; however this doesn’t mean you necessarily need 9 team ...