Google is the veteran heavy weight of PPC, but LinkedIn has been hitting the gym hard this winter and is fast becoming my favourite advertising platform when it comes to reaching a ‘professional’ audience, and because of its growing influence, it now puts up a great fight for a healthy share of my advertising budget. Google Adwords hasn’t lost any of its clout either and it still commands a big chunk of my monthly spend – but what are the ...
Continue Reading →Google Adwords v LinkedIn PPC – Fair Fight?
Posted by: Alex Ashley-Roberts
Celebrities on LinkedIn – this changes things
Posted by: Alex Ashley-Roberts
Twitter is made for celebs, it helps them engage with their fans and therefore you feel closer to them – but LinkedIn?? You don’t follow on LinkedIn, you ‘connect’ – that’s different.
A new update came through on my LinkedIn homepage today as one of my friends had just connected with Keith Lemon… someone I think is hilarious and probably a decent entrepreneur to have made it in the industry, but he’s not someone I was expecting to see on LinkedIn!
For ...
Continue Reading →



