Posts Tagged 'Innovation'

Whether you’ve just started a new business or are a seasoned Marketing Professional working in a global organization, we all need creative ideas to bring our brand closer to its audiences and increase our sales.

So I thought I’d list some marketing ideas for building a brand, generating contacts, progressing leads through the marketing cycle and nurturing existing customers. Some will mean reaching into your pocket, but there are some free ones too. They won’t all be relevant to you, but ...

On the eve before our company weekend, I thought it was worth a quick article to all the hard working Marketing students, professionals and business owners to say keep up the great work, but remember to enjoy the fruits of your labour! And to be the best at what you do, you need a little thinking time.

Make time for some reflection

Marketing is fast paced, flat out and never stops and although that suits our personality, it’s too easy to ...

There are 3 types of brand; a manufacturing brand such as Honda, an own-label brand such as Sainsbury’s own brand food and a generic brand which doesn’t have any identifying, consistent features such as a logo. Building a brand takes years and can be lost in a heartbeat through bad PR, poor customer service or an unsuccessful product launch.

The first step to building a successful ...

Once you have used your holistic approach to innovation, followed the NPD process and found your perceived product placement in the market, you need to consider the customer adoption stages so that you can develop an integrated marketing mix strategy to appeal to the each audience at each stage.

In 1962, Rodgers identified five categories of product adoption and the diffusion model below demonstrates ...

The new product development process (NPD) is a core component of any business. Markets never stand still and customers expect products and services to evolve and meet their ever-changing needs. New product development is the evolution of an existing product or the improvement or innovation of a new one.

Types of NPD

There are 4 types of new products, all of which are new to your company but affect the market in different ways; they are:

-    New to company and market
-    ...

An innovation audit is an assessment of your organisation’s innovation history and ability. The aim is to understand the current innovation situation and highlight obstacles which then form a platform for a plan to overcome them.

As discussed in our Innovation In Marketing article, innovation is a ‘holistic’ approach which is about more than just product innovation, it includes looking at departments, processes, supply chains, communication channels and more to ensure your organisation is progressing at a ...