Posts Tagged 'Google'

Wouldn’t we all love to know the Google algorithm! Of course, but sadly that’s never going to happen, so all we can really do is pay attention to Google’s SEO advice and not try and cheat the system.

Instead of updating my existing post on the Basics of SEO, I’ve decided to write a new one so that I can have some sort of history on how both on-page and off-page Search Engine ...

Google is the veteran heavy weight of PPC, but LinkedIn has been hitting the gym hard this winter and is fast becoming my favourite advertising platform when it comes to reaching a ‘professional’ audience, and because of its growing influence, it now puts up a great fight for a healthy share of my advertising budget. Google Adwords hasn’t lost any of its clout either and it still commands a big chunk of my monthly spend – but what are the ...

EVERY product has a shelf life

It’s time to flee the nest and fend for ourselves – at least that’s what industry experts have been talking about when it comes to search engines. Experts are saying that we’re all becoming more independent of search engines and are confidently striding out into the wild choosing the websites we want to visit, without input from the mighty Google. The argument being that we all now search more within websites themselves to find what ...

So the Penguin update seems to have annoyed quite a few webmasters, but it’s the strides forward shown in this video which keep Google’s users happy and let’s face it, as long as Google is the web user’s number one choice, who cares about what the webmasters think (and I’m one of them!) – we just need to make sure we supply the great content…

The ...

Although Google are the only ones who truly know the answer to this, since their latest update they have strongly suggested that social media mentions such as tweets, likes, +1′s etc affect your Google rankings.

How does it work?

Google uses social media mentions to add authority to your site pages, articles, documents, images etc; the more authority you have, the better you will rank. We understanding that it doesn’t pass ‘juice’ in the same way as an inbound link to your ...

Make your articles stand out in Google search results by including your profile photo against them! This is an example of what your article could look like when returned in Google’s search results:

So how do you do it? Well there are 4 simple steps:

Step 1 – Create a Google profile

Create your Google profile by going here or by creating a Google plus account. ...