Posts Tagged 'Digital Marketing'

Why do you want to get into marketing? Have you got what it takes to deliver?

I love marketing, but make no mistake, it’s a tough nut to crack. It’s like a toddler fueled by Sunny Delight, it never sits still. For me that’s part of the thrill, it suits my nature, because I’m always asking myself what’s next? How can I be better? But is that you? Do you like change? In-fact, do you drive change? That’s more important, because ...

A statement that won’t be new to some of you, but I saw it posted on LinkedIn and it reminded me of when I started learning my Marketing trade, so I thought it was worth sharing.

Here is a description of Marketing in layman’s terms:

If the circus is coming to town and you paint a sign saying, “Circus is coming to Fairgrounds Sunday,” that’s Advertising. If you put the sign on the back of an elephant and walk him through town, ...

When we were asked by Hayley Lingard – a final year student studying Fashion and Textiles Management at The Nottingham Trent University - for an interview to support her disitation on digital marketing for independant retailers, we were only to happy to help.

This is how the interview went:

1. Can you give me a brief summary of your company, and the services that you offer?

Simply Digital Marketing is an online resource which offers insights and free templates designed to simplify digital marketing. Our aim is to help ...

To help new comers, students and professionals simplify digital marketing, we have written an insightful eBook which introduces you to this great subject, explains how it fits into marketing and guides you through how to get started, develop your brand and generate sales for your business.

Our eBook is concise and written in a clear way, with four parts covering 35 pages. We’ve currently released it as a PDF to ensure it can be viewed on multiple platforms, but plan to review ...

Leading a creative team requires a different approach; creative people are a different breed and need different things. I run a creative marketing team who are full of excellent ideas, so I thought it would be helpful to break down how I try to get the best from them.

Firstly though, where does creativity come from?

Well, that’s a big question and one for outside this particular article; here is an excellent post by Tim Knight ...

Marketing communication is all about timing and relevance. To be relevant you must be up to date and have clean data which you segment into defined groups; see our article on how to segment your data. Great timing is about being organised; all good marketers have a marketing calendar showing all the relevant events and seasons for their target audience. Being organised and having segmented data gives your communications the best chance of ...