Posts Tagged 'Communication'

There are two answers to this question, both of which are equally valid; not a lot, and loads. It is certainly true that PR has gone through a transition / new awakening in the last few years, particularly with regards to how it capitalises on social media. However I would also argue that the fundamentals of PR – communicating a message to a stakeholder to influence their behaviour – have not changed. Fundamentally PR is the same as it always ...

It’s a new year and that means new resolutions, a diet and less drinking after the festivities…

It’s also a good time to evaluate how your marketing is working for you. No doubt the run up to now has been hectic, manic and crazy, ending in a welcome break. As you think about how to get back into it (and if you’re easily bored like me) coming up with a more effective plan of action is a great way to jump ...

I’ve certainly noticed the shift from people sending traditional Christmas cards to sending eCards over the last few years and I too have made that move in my professional life. Now with the physical cards the minority, this is the first year that for me, eCards have become a bit annoying and real cards stand out! Looking back I suppose it was always a possibility that eCards would eventually get lost amongst all the other emails and because the amount ...

Both Telemarketing and Telesales are challenging roles and to succeed in them you have to be resilient and personable. I’ve already written about how we all hates ‘Sales calls’ (the collective term for both activities) – but in my opinion they play an important part in the marketing and sales cycle.

But what’s the difference?

As suggested in their name, both use the telephone as their main communication tool and this is ...

If you’ve read my article on email marketing you’ll know how highly I rate emails as part of an integrated communication strategy. Well it’s not just a monthly e-shot that can add value – think how many emails you send a day at work…both to internal and external contacts. What an opportunity to re-enforce your event, new product or even your company weekend away – and ...

Marketing collateral is simply an industry umbrella term used to cover all of your marketing materials & e-media assets e.g. brochures, whitepapers, videos, datasheets, case studies, testimonials etc.

There are many types of collateral and each one adds its own value – this is fully discussed in our integrated marketing collateral article – but there are pieces of collateral which is used as the initial ‘bait’ to attract your audience and then material which is used to ...