I’ve written this article to help you with the basics of copywriting, and I’ve never thought so hard about what to write.
I was going to start with some clever hook about something irrelevant, but reminded myself of my philosophy of ‘simplicity’ and it’s more important than ever when writing copy.
WHY ARE YOU READING THIS?
That’s the most important thing to get your head around. You read the headline and decide if you want to read the next sentence. You then read the next sentence and decide if you want to read the next one and so on.
It’s the simplest advice I have ever come across myself – but the most important. Every heading and sentence should add value to the copy and lead the reader on to the next, until they understand what you wanted them to understand, or ideally take the action you want them to take.
That’s all you’re getting for now. Think about it. It may be simple but it’s a critical way to think when writing copy.