Archive for 'Managing Marketing'

Leading a Marketing team requires the best qualities of a ‘manager’ and a ‘leader’; you need to be able to get the best from team as well as manage, plan and measure. Great Marketers are market orientated and seek understanding above all else; sound understanding ensures clear communication and informed decisions.

5 characteristics of leadership

Kouzes and Posner (2002) identified 5 characteristics of leadership:

1.    Challenging the process – this is about encouraging innovation and acceptable risk taking
2.    Inspiring a shared vision ...

Working in Marketing is brilliant; it’s creative, varied and progressive, which for me is everything you need to stay motivated and keep moving forward.

My days are always different, but here is a typical day as a Marketing manager:

7:00am

My day starts without a 6 at the beginning, unless I am going to an event or interview! The first thing on my list is getting myself fed and watered before helping my little girl get ready for her fun packed day.

8:00am

What’s going ...

A team is a group of people who are all working towards the same goal and therefore hold themselves mutually accountable. In principle this is fine, however the reality is much more complex as you need to consider skills, experience as well as personalities.

To help summarise the different roles played in a team, Belbin (1990) came up with 9 areas which must be covered in order to be a successful team; however this doesn’t mean you necessarily need 9 team ...

The quality of the work your organisation produces heavily impacts on the quality of product, service and brand your customers receive. There are a number of  industry quality standards, which if adhered to, deliver a good level of quality; these are discussed in our Measuring Quality article.

How do you improve quality?

Deming came up with 14 steps for a management team to improve organisational quality, they are:

1.    Ensure that everyone’s working towards improving ...

Organisational quality is an important measure for the marketing function. In the bid to deliver the right product, service, support and brand to the customer, the marketing function also has to look inwards and consider the internal quality being given to and from each function, as this ultimately reflects the out put to customers.

What is quality?

There are a number of definitions for ‘quality’ and what defines it is subjective; having said that, here is an academic definition by Kotler and ...

Organisations can communicate and trade in one or a number of different countries; but what’s the difference between National, International, Multinational, Global and Transnational Organisations?

Organisational Reach

National organisations have a base in one county e.g. the UK and only communicate and trade within that one country.

International organisations have a base in one country e.g. the UK, but communicate and trade to other countries, including its own.

Multinational organisations have a base in more than ...