Archive for 'Marketing Students'

Why do you want to get into marketing? Have you got what it takes to deliver?

I love marketing, but make no mistake, it’s a tough nut to crack. It’s like a toddler fueled by Sunny Delight, it never sits still. For me that’s part of the thrill, it suits my nature, because I’m always asking myself what’s next? How can I be better? But is that you? Do you like change? In-fact, do you drive change? That’s more important, because ...

Both Telemarketing and Telesales are challenging roles and to succeed in them you have to be resilient and personable. I’ve already written about how we all hates ‘Sales calls’ (the collective term for both activities) – but in my opinion they play an important part in the marketing and sales cycle.

But what’s the difference?

As suggested in their name, both use the telephone as their main communication tool and this is ...

Marketing collateral is simply an industry umbrella term used to cover all of your marketing materials & e-media assets e.g. brochures, whitepapers, videos, datasheets, case studies, testimonials etc.

There are many types of collateral and each one adds its own value – this is fully discussed in our integrated marketing collateral article – but there are pieces of collateral which is used as the initial ‘bait’ to attract your audience and then material which is used to ...

A statement that won’t be new to some of you, but I saw it posted on LinkedIn and it reminded me of when I started learning my Marketing trade, so I thought it was worth sharing.

Here is a description of Marketing in layman’s terms:

If the circus is coming to town and you paint a sign saying, “Circus is coming to Fairgrounds Sunday,” that’s Advertising. If you put the sign on the back of an elephant and walk him through town, ...

As a (relatively) seasoned PR veteran, SDM invited me to share some of my thoughts on the PR industry. Given the audience, I thought the best place to start was with my thoughts on what Public Relations (PR) actually is. It was also a good opportunity for me to attempt to define what it is we do all day…

While some people may disagree with me on this, I have always considered PR to be an extension of the marketing function. ...

Leading a Marketing team requires the best qualities of a ‘manager’ and a ‘leader’; you need to be able to get the best from team as well as manage, plan and measure. Great Marketers are market orientated and seek understanding above all else; sound understanding ensures clear communication and informed decisions.

5 characteristics of leadership

Kouzes and Posner (2002) identified 5 characteristics of leadership:

1.    Challenging the process – this is about encouraging innovation and acceptable risk taking
2.    Inspiring a shared vision ...