Archive for 'Marketing Professionals'

This article is written from the view point of generating sales; however the principle is the same for all communication which is designed to prompt an action.

What is integrated marketing collateral?

Most worthwhile sale cycles I know are quite lengthy, so prospects need to be ‘nurtured’ and a consistent and timely flow of marketing messages is the best way to do that. This not only means that you must have Continue Reading →

This has a fair amount to do with personality, but also the progressive nature of the subject. In my experience even the best planners and calmest marketers are always busy – and I might add the best ones too! We don’t have time to relax because we’ll get over-taken! That said – and I’ve said this before – sometimes it’s important to make time to look around but that’s part of the job, so our work is constant.

Personally ...

I’m a stats man and I think marketers can get a bad name for being obsessed with impression rates, click through rates, open rates, cost per click etc. etc. – but we need these stats to build on and improve our marketing strategies. The key is staying focused on the overall objective and the stats which truly represent tangible results.

One thing which was always drummed into me (and rightly so) was ROI, ROI, ROI!! Marketing spend can be high, campaigns ...

I can understand why some internal people look at marketing as a load of fluff. On the face of it we all talk about PPC, SEO, SEM, CTR’s, OR’s and ‘Nurturing’….so to someone who isn’t as passionate about marketing or has a different focus, it can seem like a load of rubbish. To a marketer though, it all makes perfect sense!

As a marketer we need to be good at internal communication and relationship building – not always easy when we’re ...

Telemarketing/sales is an important part of most communication strategies – it can significantly progress the sales cycle if done well. The problem is, people are difficult to get hold of and can be reluctant to give you much of their time – no doubt something you understand, as most of us behave in the same way when we receive a sales call, closed and a bit abrupt!

I’ve heard some funny stories about ...

SDM has been going for nearly two years now and we think it’s time to expand our expertise to bring you a different view on digital marketing. And we’ve found just the guy! George Wright, a PR expert and the Director of Spartan PR, an exciting communications agency who are focused on the financial and technology sectors. Like me, he has a passion for his subject and a desire to share his experiences and thoughts with you all – ...