Archive for 'Marketing Professionals'

Wouldn’t we all love to know the Google algorithm! Of course, but sadly that’s never going to happen, so all we can really do is pay attention to Google’s SEO advice and not try and cheat the system.

Instead of updating my existing post on the Basics of SEO, I’ve decided to write a new one so that I can have some sort of history on how both on-page and off-page Search Engine ...

I would describe myself as a perfectionist in most, but not all areas of my life. So much so that it frightens me to say it out loud in case you find mistakes in my work (and you will…). But does designing a brochure which is pixel perfect and writing a marketing plan which is formatted with precision really the best use of your time? Or is there a point where ...

You never stop learning in Marketing, especially from others. This one was a simple light bulb moment and one I’m sure I was aware of subconsciously, it just hadn’t fully clicked into place yet. I’m fortunate to work with someone who is brilliant with words, everything he writes is articulate and most importantly interesting – so when he recommends I write something in a certain way, I do – he doesn’t even need to explain why, it just makes sense.

It ...

It all depends on the type of traffic you’d like and the audience you want to reach (or the frame of mind you’d like them to be in when you reach them – more on this later). Do you just need exposure or is there a product to sell? Your answer to this determines which social media tools you should lead with.

Don’t put all your eggs in one basket

As you’ll often hear me say, variety is the spice of life, ...

The EU Cookie law has been around for over 6 months now, once considered the near end of commercial online businesses and a huge misguided missile targeted at hard working digital entrepreneurs, how has the law actually manifested itself in today’s online world? Was it the right thing to implement after all?

The reason for It

To begin with I’ll explain what the EU Cookie law is and why it originated (if you don’t know about it, now’s the time to ...

EVERY product has a shelf life

It’s time to flee the nest and fend for ourselves – at least that’s what industry experts have been talking about when it comes to search engines. Experts are saying that we’re all becoming more independent of search engines and are confidently striding out into the wild choosing the websites we want to visit, without input from the mighty Google. The argument being that we all now search more within websites themselves to find what ...