Archive for 'Business Owners'

“Online reputation management” is becoming a more frequently used phrase as the internet expands and businesses (and individuals) jump on the global bandwagon to reach a wider audience. However, with greater reach comes an increased risk of attack, negative reviewing and petty comments. Anyone who is implementing a digital marketing strategy should make at least a small attempt to come to grips with the best methods of monitoring internet reputation.

This kind of reputation management is not merely a necessity ...

Google is the veteran heavy weight of PPC, but LinkedIn has been hitting the gym hard this winter and is fast becoming my favourite advertising platform when it comes to reaching a ‘professional’ audience, and because of its growing influence, it now puts up a great fight for a healthy share of my advertising budget. Google Adwords hasn’t lost any of its clout either and it still commands a big chunk of my monthly spend – but what are the ...

Whether you’ve just started a new business or are a seasoned Marketing Professional working in a global organization, we all need creative ideas to bring our brand closer to its audiences and increase our sales.

So I thought I’d list some marketing ideas for building a brand, generating contacts, progressing leads through the marketing cycle and nurturing existing customers. Some will mean reaching into your pocket, but there are some free ones too. They won’t all be relevant to you, but ...

I’ll let you define what an ‘idiot employee’ is to you – but I’m talking about rude, obnoxious or lazy employees. This weekend I experienced both sides of the equation – on one side some outstanding service at Wagamamas and on the other, some unethical behavior at a well-known super market.

Unfortunately it was the poor brand experience which stole the headline at the post weekend catch up at work…and that’s why I felt ...

Growing your business and acquiring new clients is difficult, so when an opportunity comes your way you don’t turn it down – do you? Hopefully you spend appropriate time and budget on marketing which generates interest for your business. The question is – is it the right interest? Are you generating leads which take you away from what you’re trying to achieve? Are you trying to satisfy everyone without mastering your market? Are the battles you’re choosing with your competitors ...

We redesigned our business cards today and in the process added a little extra magic. I think business cards are still a great way of passing on your details, but they’re so easily lost and who has the time or inclination to type someone’s details into their phone anyway? Hardly anyone, and that’s why business cards have a declining shelf life…

So we needed an idea to break down this barrier and make it easier for people to quickly connect with ...