Archive for 'Mobile Marketing'

Marketing communication is all about timing and relevance. To be relevant you must be up to date and have clean data which you segment into defined groups; see our article on how to segment your data. Great timing is about being organised; all good marketers have a marketing calendar showing all the relevant events and seasons for their target audience. Being organised and having segmented data gives your communications the best chance of ...

Quick Response (QR) codes have been around for a while now but are becoming more popular by the day. Often found in magazines or on billboards they are a great way to link your offline and online marketing material. Gone are the days where you need to remember a long URL and Facebook/XYZ can’t hold everything you want to share!

All your audience need is a mobile phone with an internet connection and a QR/Bar code reader ap. They can then ...