Archive for 'Be Clear'

You never stop learning in Marketing, especially from others. This one was a simple light bulb moment and one I’m sure I was aware of subconsciously, it just hadn’t fully clicked into place yet. I’m fortunate to work with someone who is brilliant with words, everything he writes is articulate and most importantly interesting – so when he recommends I write something in a certain way, I do – he doesn’t even need to explain why, it just makes sense.

It ...

The EU Cookie law has been around for over 6 months now, once considered the near end of commercial online businesses and a huge misguided missile targeted at hard working digital entrepreneurs, how has the law actually manifested itself in today’s online world? Was it the right thing to implement after all?

The reason for It

To begin with I’ll explain what the EU Cookie law is and why it originated (if you don’t know about it, now’s the time to ...

It’s a new year and that means new resolutions, a diet and less drinking after the festivities…

It’s also a good time to evaluate how your marketing is working for you. No doubt the run up to now has been hectic, manic and crazy, ending in a welcome break. As you think about how to get back into it (and if you’re easily bored like me) coming up with a more effective plan of action is a great way to jump ...

I can understand why some internal people look at marketing as a load of fluff. On the face of it we all talk about PPC, SEO, SEM, CTR’s, OR’s and ‘Nurturing’….so to someone who isn’t as passionate about marketing or has a different focus, it can seem like a load of rubbish. To a marketer though, it all makes perfect sense!

As a marketer we need to be good at internal communication and relationship building – not always easy when we’re ...

You may have seen this – 15 od million people already have – but take a look at Google’s ‘Project Glass’, a glance into the future of technology and a whole new world for marketing to play in.

OK, it may be a few years away, but probably not impossible – imagine the marketing potential!! Forget QR Codes – you see a rock party poster and ...

One of the reasons digital marketing has grown so quickly is its accessibility, reach and interactivity, not to mention it’s better for our trees! There’s an ever growing number of digital communication channels and having run more marketing campaigns than I can remember, I thought an article would help you consider the main communication channels available to you.

Understand Your Target Audience

You’re either going to communicate with people for whom you already have their contact details (existing customers, leads or various ...