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Wouldn’t we all love to know the Google algorithm! Of course, but sadly that’s never going to happen, so all we can really do is pay attention to Google’s SEO advice and not try and cheat the system.

Instead of updating my existing post on the Basics of SEO, I’ve decided to write a new one so that I can have some sort of history on how both on-page and off-page Search Engine ...

Why do you want to get into marketing? Have you got what it takes to deliver?

I love marketing, but make no mistake, it’s a tough nut to crack. It’s like a toddler fueled by Sunny Delight, it never sits still. For me that’s part of the thrill, it suits my nature, because I’m always asking myself what’s next? How can I be better? But is that you? Do you like change? In-fact, do you drive change? That’s more important, because ...

I would describe myself as a perfectionist in most, but not all areas of my life. So much so that it frightens me to say it out loud in case you find mistakes in my work (and you will…). But does designing a brochure which is pixel perfect and writing a marketing plan which is formatted with precision really the best use of your time? Or is there a point where ...

You never stop learning in Marketing, especially from others. This one was a simple light bulb moment and one I’m sure I was aware of subconsciously, it just hadn’t fully clicked into place yet. I’m fortunate to work with someone who is brilliant with words, everything he writes is articulate and most importantly interesting – so when he recommends I write something in a certain way, I do – he doesn’t even need to explain why, it just makes sense.

It ...

Landing pages are considered a fine art in web design, but not all of us have the time or budget to find a trusted designer. With that in mind we’ve created a six step best practice guide for creating compelling landing pages…our advice is simple and based on years of experience – you can count on that. *Beta version – let us know what you think.

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Marketing planning is the foundation to the success of your business and in an ideal world you have plenty of time for it…No? Download our free best practice mini guide for some quick and simple steps to setting and achieving your digital marketing objectives. *Beta version – let us know what you think.

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